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Can you spell "Digital Marketing" without "Measurement"? Apparently so... - New McKinsey research demonstrates lack of understanding around metrics. Ok, ok - so I know you really can spell "Digital Marketing" without "Measurement", sure, but the great conundrum remains: if digital marketing is reputedly the most measureable form of marketing,...  read more »

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eBoost Consulting Recognized at SDBJ Awards - eBoost Consulting was recognized last week at the San Diego Business Journal Family-Owned & Closely-Held Business Awards. We were proud to be a finalist in the Small Business category, it was an honor to be in the conversation with some...  read more »

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Why don't you just tell me what you want?  - Google adds searching by voice to iPhone software. Image from Peter DaSilva, for The New York Times In a move that will surely strike fear in the hearts of SEO purists, Google has officially added sophisticated voice recognition technology to...  read more »

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Beeing an Intern - I love practical jokes (as long as they are not on me!), and people that play along with good spirit. We thought that we would tell all the interns that we dress up for Halloween, but then don't. Someone may...  read more »

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eBoost Interns Spoofs 'The Office' - Ah, our crazy interns. God love 'em, they're adorable. To-date, we've had three official intern classes and all of our interns have been tremendous talents. Alpha Chi Omega is no different. Check out what they've done for their class project....  read more »

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Intellectual or Physical Challenges: eBoosters Never Back Down From a Challenge - Garret and Johnny take on the Great Urban Race This weekend, Garret and I tackled the Great Urban Race. For those who are unfamiliar with this event, it's an offshoot of The Amazing Race - a scavenger hunt across the...  read more »

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When Did We Start Trusting Strangers?  - New Universal McCann Research Paper Demonstrates How Social Media Influences Buying Decisions It should come as no surprise to anyone who reads BoostStrapping that one of the top questions we get from clients is "How Involved Should We Be in...  read more »

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I???m Grateful For ???. - This week has been a turbulent and sobering week for worldwide financial markets. At eBoost Consulting the mood remains optimistic and upbeat as we continue moving forward with our plans to scale and grow our firm. This has however been...  read more »

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Introducing DigitalDemocracy2008.com! - Like a fine-tuned surgeon, Forest Bronzan examines, diagnoses, dissects and ties up the presidential candidates' digital marketing strategies. One month until the presidential election and our own political marketing correspondent Forest Bronzan has been following the digital marketing strategies of...  read more »

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Happy Birthday Forest's Momma and BFF!  - Two important people. One important date. What a birthday month here at the Boost!!! I've realized lately that I haven't got in the habit of celebrating our teammates' birthday on BoostStrapping. Sure, we hit up good ol' DZ Akins every...  read more »